Snack Attack After working in marketing in New York and Los Angeles, Mad Crisp founder Younhee Choi relocated to Rancho Mirage to turn her passion for baking into an artisanal cracker empire. Derrik J. Lang February 23, 2021 Current Guide, Restaurants Mad Crisp founder Younhee Choi relocated to Rancho Mirage to turn her passion for baking into an artisanal cracker empire.