A Christmas Carnival and Shopping Extravaganza featured the Grand Illumination of El Paseo’s 60-foot ‘Tree of Lights,’ Live Entertainment and Professional Ice Skaters.
The Shops on El Paseo, the premiere luxury shopping destination in the Coachella Valley, kicked off the Holiday Season on Saturday, November 22 with A MIRACLE ON EL PASEO celebrating BIGHORN Behind A Miracle (BAM) from 5 to 8 pm for the sixth consecutive year.
The event featured the lighting of the El Paseo Christmas Tree, tastes and sprits from the Valley’s top restaurants and wineries, the season’s first guaranteed snowfall, special events at participating retailers and spectacular Holiday entertainment.
Model, actress and businesswoman, Beverly Johnson acted as 2014 Honorary Chairman and oversaw the grand illumination of the 60-foot El Paseo Christmas Tree. She made history when she rose to fame as the first African American model to appear on the cover of American Vogue in August 1974. The New York Times has named Johnson one of the 20th century's most influential people in fashion.
The world famous shopping district was transformed into a winter wonderland with magical events and fun activities for young and old alike including a Carnival-like atmosphere in areas from St. John to Wolfgang Puck Pizza | Bar. The City of Palm Desert closed El Paseo between Monterey and Ocotillo to allow for the Holiday street festival, musical performances as a part of the evening’s Holiday launch.
BIGHORN BAM is dedicated to providing critical funding needed to help in the diagnosis, treatment, research, services and education for those affected by all cancers – expanding their reach last season through their equipment donation, transportation and support services and. Inspired to save the lives of Coachella Valley cancer patients, BIGHORN BAM reached an astounding $1.25 million seasonal record, resulting in an inspiring $4.5 million in fundraising in seven short years through a passionate, collaborative effort.
A percentage of sales that night and throughout the next week were donated to support BIGHORN BAM in their efforts to support cancer patient services, breast cancer diagnostic technologies and educational scholarships
“I am so excited to give back to Eisenhower,” says Selby Dunham, BIGHORN BAM Founder and a breast cancer survivor of nine years. “After all, they gave me my life.” The organization marks its eighth year and is considered to be one of the largest private fundraisers benefiting cancer for Eisenhower Medical Center and also issues grants to a variety of causes helping to fight cancer from Palm Springs to La Quinta including the Pendleton Foundation.
Fred Fern, developer and managing partner of The Shops on El Paseo was honored to partner with BIGHORN BAM for the sixth consecutive year. “On behalf of our retailers, we are honored to work with BIGHORN BAM in their efforts to make miracles happen every day in the Coachella Valley for people who are battling cancer. It’s truly remarkable what BIGHORN BAM has accomplished in seven short years. A MIRACLE ON EL PASEO has become a Valley tradition as our version the Rockefeller Center Lighting Ceremony of the Desert.”
Media Partners included KMIR, KPSE/MyTV, Palm Springs Life and The Desert Sun.
Photography by Loretta Vlach