Tyler McLean, 27
Co-founder, Splash House
A UCLA graduate who came back to Palm Springs to work for the family business, Tyler McLean started Splash House with his sister after the Palm Springs Bureau of Tourism started advertising to spring breakers.
“I thought, If Palm Springs wants young people, I can do that,” he says.
Then dove solely into the venture. The concept spans multiple hotel properties and features top music talent, as well as adult games and celebrity-ish guests. On two weekends each summer, Splash House fills hotel rooms and restaurants and drives visitation to other local attractions.
For Tyler, growth of the event means greater prosperity for Greater Palm Springs.
VIDEO: Tyler McLean speaks about the roots of Splash House.