Rod Vandenbos could think of no better place than Greater Palm Springs to launch BuzzBox Beverages. His premium, single-serve, ready-to-drink cocktails in a recyclable box are a perfect fit for the desert resort communities.
“When you think about a product like this that’s focused on leisure and relaxation and the weekend off or the day on the golf course or lying by the pool, what a great place to have this product,” he says. “We love it. We formulated all of our products here. We’ve tested all of our products here. With a place that has world-class festivals, fantastic golf resorts, and the best pools in the country, it was natural to do it here in the Coachella Valley.”
Vandenbos is especially proud of the natural ingredients in BuzzBox cocktails. “We use organic juices when we can. We use all top-shelf liquors when we can. Everything that we’ve done is really the best of the best. We wanted to make a product that not only looked good and fit a need in the marketplace, but at the end of the day, you could sit back and say, ‘Wow, that’s really good. I think I’ll have another.’”
In Greater Palm Springs, business like BuzzBox can enjoy easy access to top concert and entertainment companies, and sports promoters, as well as celebrity events and film festivals.
“This is an exciting year for us,” he says. “We’re starting to build relationships with national brands.”
Vandenbos says, “we’re really excited about what the growth of our company can be here. Our enthusiasm and excitement just grows every day. The best part is that we really can build a world-class company with, we hope, global reach, all here from the comfort of the desert. We hope that we can become one of those companies that really makes a difference.”
VIDEO: Rod Vandenbos, Founder, CEO, BuzzBox Beverages