Visionary – Todd Blue

Chairman and Dealer Principal, IndiGO Auto Group, Desert European Motorcars

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Photo by Ethan Kaminsky

Todd Blue
Chairman and Dealer Principal, indiGO Auto Group, Desert European Motorcars



"What I love about the Coachella Valley is that it is a community of ‘yes,’” says Todd Blue, chairman and dealer principal of indiGO Auto Group and Desert European Motorcars. “This is a community that’s on the move. From downtown Palm Springs all the way to La Quinta and Indio and everything in between, everybody has a pro-business attitude and they’ve got open arms. I would totally recommend it to other businesses.”

The desert, he explains, is a perfect fit for his luxury car businesses: “The quality of life in the Coachella Valley is a draw for many of our current and potential clients. They have successful businesses and careers. Because we represent some of the finest brands in the world — Rolls-Royce, Bentley, Aston Martin, Jaguar, Land Rover, Porsche, Audi, and Maserati — we can fulfill their dreams and celebrate their achievements. The opportunity to associate with this many brands, and in such a special community as Rancho Mirage — it can’t be duplicated. The market and demographics match up very well.”

Another attraction for Blue is the valley’s workforce. “We have been able to attract and hire incredible talent,” he says. “They are passionate about our community and it shows in their desire to work.”

During the company’s first season in the valley, “we have been heavily involved in supporting the community, including the Palm Springs International Film Festival, Modernism Week, the Desert Classic Concours d’Elegance, Fashion Week, the BNP Paribas Open at The Indian Wells Tennis Center, the Palm Springs Art Museum, the BIGHORN Charities, and the Cancer for College program,” he says.

The events and amenities signal that the valley “is in a renaissance period. It’s being led by what’s happening in downtown Palm Springs, and moving into the rest of the valley,” he says. “I continue to see signs of this community reinventing itself and adding value with amenities, attractions and the pro-business attitude.”

The company’s previous owners had received enticements and tax incentives, Blue notes, and “these will be critical to us and our ongoing growth and success. We hope to grow and invest and reinvest so we can compete in the national marketplace.”

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