psst! Cameo

How’s the Market, Fred Fern?

Fred Fern

Ethan Kaminsky

Fred Fern brings luxury retail — such as Gucci, Bottega Veneta, Burberry, and Ralph Lauren — to El Paseo. His real estate company, Chartwell Properties Inc., owns The Shops on El Paseo, occupying two blocks on the shopping boulevard’s west end.

The financial industry touts Fern as one of the country’s top investment advisers. Barron’s ranked him fifth on its Top 100 Independent Advisors list for 2011. Fern, who founded Los Angeles-based Churchill Management Group in 1963, has survived six bear and bull markets.

His strategy is based on stock market data dating back to the 1920s. Churchill’s Los Angeles and Palm Desert offices have rooms with walls papered with charts showing market movement.

How did you handle the last large market drop?
We have managed money for the last 11 bull and bear markets. We know when it’s time to get out at that high-risk point. We go in and out in steps. We took 25 percent of our clients’ money off the table in June and were 100 percent out by the time it all came apart.  

How do you know when it’s the right time to start buying again?
We are now waiting to see what we know as the low-risk point to start taking steps to get back in. We let the market tell us where the bottom is by using the chart room, technical and fundamental factors, and sentiment analysis. We have a clear definition that helps us define high risk and low risk.

How does this bear market differ from past ones you’ve experienced?
It is history repeating itself. But people need to recognize the true facts of volatility. In 1929, the market dropped 400 points and people said, “The world is coming to an end.” That was 90 percent of the market’s total value. When the market drops 400 points in a day today, people have to look at the total percentage it dropped and put that into perspective. People aren’t considering that today because of modern communication between the Internet and cell phones and watching CNBC.   

What is the perfect desert weekend for you?
My wife and I are going to celebrate our 50th anniversary, so spending time with her here because we love it so much makes a weekend perfect. I play golf. We love eating at the Ironwood clubhouse dining room and use it as our kitchen. We go to McCallum Theatre and enjoy some shows at the casinos. We recently saw Train and enjoyed Jay Leno last year. We are building a new home at Ironwood and probably will become more full-time residents, except for the summers.

Comments to this website are moderated by staff. While all comments are welcome, we encourage all to be polite and please do not use this system for advertising or business promotions. Any complaint towards a business or service should be directed directly to that business and not posted here. If anyone has a complaint that a comment is defamatory, please contact me at and I will take appropriate action promptly. Thank You

Add your comment:
Edit Module
Palm Springs Life
Edit ModuleShow Tags

Related Articles

Bill Clinton Outlines Community Health Initiatives in Palm Springs

Former President Bill Clinton spoke on the importance of special initiatives to improve the health and wellness of the Coachella Valley as part of the Clinton Health Matters Initiative Blueprint for Action.

Dave Wakeling, The English Beat Ready to Conquer The Hood Bar

As a famous British Two Tone SKA musician in The English Beat and later as half of the popular duo General Public, David Wakeling has had his share of the limelight.

Saxony Group Fashion Week El Paseo Marks 10th Anniversary

Fashion Week El Paseo™ 2015, set for March 21-28, marks its 10th anniversary with Saxony Group as the title sponsor and a host of runway shows and events.

Variety Fetes Steve Carell, Chris Rock, and Rob Marshall

Variety's Sunday Brunch has become the hottest event of the entire Palm Springs International Film Festival.

The Theory of Everything Delicious

Chef Brad Toles and his team have been working non-stop for the last four weeks in order to deliver another impeccable dining experience to the 2,400 guests that will attend the Palm Springs International Film Festival Gala on Jan. 3.
Edit ModuleShow Tags

Promotions + Contests

Fashionista Friends

Fashionista Friends

Experience the glitz and glamour of Fashion Week El Paseo 2015.
2014/15 Best of the Best

2014/15 Best of the Best

Palm Springs Life’s annual Best of the Best. Readers tell us who their choice is for the “Best of the Best” of the Coachella Valley in over 40 categories.
GuestLife Magical Monterey Bay Experience

GuestLife Magical Monterey Bay Experience

Food + Wine Festival Grand Experience

Food + Wine Festival Grand Experience

Enter for a Chance to Win a Food + Wine Festival Palm Desert 2015 Grand Experience
Cartoon Caption Contest

Cartoon Caption Contest

Each month, we provide a vintage 1950’s cartoon illustrated by Alice Rovinsky. You are invited to submit a caption or vote for your favorite caption.