inDIGO auto group

BMW Joins indiGO Auto Group

The dealership is the latest addition to the luxury car stable in Rancho Mirage, but will retain its Palm Springs location.

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inDIGO auto group
BMW of Palm Springs is under new ownership as the newest member of indiGO Auto Group in Rancho Mirage.

The cars look the same, but the business that sells them has changed. BMW of Palm Springs is under new ownership as the newest member of indiGO Auto Group. That’s the Euro-centric enterprise whose other dealerships collectively known as Desert European Motorcars line Highway 111 near Frank Sinatra Drive on what the company refers to as its Rancho Mirage campus.

Todd Blue, chairman and CEO of the indiGO Auto Group, announced the acquisition Aug. 31. The BMW dealership will remain in Palm Springs, on East Palm Canyon Drive, joining its luxury car brethren — Rolls-Royce, Bentley, Aston Martin, Jaguar, Land Rover, Porsche, Audi, Maserati and McLaren — as a separate franchise within the indiGO portfolio, which includes businesses in St. Louis and Houston, where Bugatti and Lamborghini are the marquee products.

But, by far, the Coachella Valley fleet of fancy cars makes the largest vehicular footprint. Several of the franchises offer not only new cars, but collectible vehicles within a separate company division known as indiGO Classic Cars, as befitting a region that appreciates graceful design.

And according to Blue, that aesthetic appreciation was, is, and will be wholly embraced at BMW of Palm Springs. “We’ve had so many compliments from citizens, customers and community leaders that they love the building, that it’s a beautiful building,” Blue says. “And I agree. It’s part of the fabric of the community.”