Shimmi fashions at West Coast Destiny – March 25, 2009. Shimmi is a new line of bikinis from Alison Renner and Scarlett Chorvat. Shimmi can be found at Steven Alan Annex, 1601 Abbot Kinney Boulevard in Venice, California. Photography by Gerry Maceda

Tarina Tarantino jewelry at West Coast Destiny – March 25, 2009. Fashions on the runway were accented with Tarina Tarantino’s colorful and inventive jewelry. Tarina’s website is at www.tarinatarantino.com. Photography by Gerry Maceda

Backstage at Pacifica’s Fashion Runway Bar – March 23, 2009. Palm Springs Life photographers captured the action backstage at the Fashion Week El Paseo launch event, offering a glimpse of the array of fashions available along El Paseo — from men’s and women’s casual and dress wear to jewelry and children’s clothing. Photography by Adrianne Bonafede

Ambiente fashions on the runway at the Pacifica Runway Fashion Bar – March 23, 2009. Fashions available at Ambiente, 73111 El Paseo Ste. 105B, Palm Desert, CA. Video of Ambiente fashions on the runway Still Photography by Gerry Maceda

Angela Romeo jewelry on the runway at the Pacifica Runway Fashion Bar – March 23, 2009. Video of Angela Romeo jewelry on the runway   Still Photography by Gerry Maceda

BB One fashions on the runway at the Pacifica Runway Fashion Bar – March 23, 2009. Fashions available at BB One, 73515 El Paseo # 1724, Palm Desert, CA 92260; (760) 836-3250 Video of BB one fashions on the runway   Still Photography by Gerry Maceda.

Dani C fashions on the runway at the Pacifica Runway Fashion Bar – March 23, 2009. Fashions available at Dani C, 73400 El Paseo # 7, Palm Desert, CA 92260; (760) 674-9299. Video of Dani C fashions on the runway   Still Photography by Gerry Maceda

Diane’s Beachwear fashions on the runway at the Pacifica Runway Fashion Bar – March 23, 2009. Fashions available at Diane’s Beachwear, 73580 El Paseo Suite B, Palm Desert, CA 92260; (760) 341-5617. Video of Diane’s Beachwear fashions on the runway   Still Photography by Gerry Maceda

InSanity fashions on the runway at the Pacifica Runway Fashion Bar – March 23, 2009. Fashions available at InSanity, 73951 El Paseo, Palm Desert, CA 92260; (760) 779-0888. Video of InSanity fashions on the runway   Still Photography Gerry Maceda

Jet Art fashions on the runway at the Pacifica Runway Fashion Bar – March 23, 2009. Fashions available at Neil’s Apparel, 73790 El Paseo, Palm Desert, CA; (760) 346-6188. Video of Jet Art fashions on the runway   Still Photography Gerry Maceda